The Quest for Competitive Advantage Gamble, John E. Additional Author Thompson Jr, Arthur A. Additional Author mixed material bibliography New York McGraw Hill Companies 2011 en English

ssentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation. Manajemen Strategis 658.401 2 9780078137143 Digital Library STIKES Majapahit Online Public Access Catalog 658.401 2 GAM e 2011 20160147 41fPuiKvcBL._SX398_BO1%252C204%252C203%252C200_.jpg.jpg 821 2018-02-13 13:26:53 2018-02-13 13:26:53 machine generated