HUBUNGAN BAURAN PEMASARAN DENGAN KEPUTUSAN PEMBELIAN DI UNIT PELAKSANA TEKNIS DAERAH (UPTD) LABORATORIUM KESEHATAN DAERAH KABUPATEN MOJOKERTO

Nur Mutoliah1,
Prodi S1 Kesehatan Masyarakat STIKES Majapahit Mojokerto
Email: nurmutoliah2@gmail.com

Henry Sudiyanto2,
Dosen Prodi S1 Ilmu Keperawatan STIKES Majapahit Mojokerto
Email:

Dwi Helynarti Syurandari3
Dosen Prodi S1 Kesehatan Masyarakat STIKES Majapahit Mojokerto
Email: dwihelynarti@gmail.com

ABSTRACT
The marketing mix strategy consists of products, prices, promotions, physical evidence, processes, people, and places plays a very important role, especially in conditions of increasingly sharp competition and the development of service demand. The purpose of this study was to determine the relationship between the marketing mix and purchasing decisions at the Mojokerto Health Laboratory. This research is correlational analytic research. The population in this study was 3 respondents, taken as a sample with a simple random sampling technique as many as 33 respondents. The independent variables in this study are knowledge and attitudes, while the dependent variable in this study is the behavior of using masks. The data that has been collected is then processed through editing, coding, scoring, and data tabulation. Then analyzed using the Spearman rank test. Based on the results of the study, almost half of the respondents stated that the marketing mix was good with very high purchasing decisions (42.4%). The results of the Spearman Rank test obtained a probability value = 0.0000